The Weekly Briefing

boom 97.3 (CHBM-FM) Toronto raised over $160,000 in December to benefit the Toronto & Central Ontario Make-A-Wish chapter. Over the four years of the charity drive, donations have increased 100 per cent.

Stingray’s Zed 98.9 (CIZZ-FM) and Real Country 95.5 (CKGY-FM) held their 16th Annual Stuff A Bus for the Red Deer Food Bank & Christmas Bureau in December. Within the three days, over $30,000 in monetary donations was raised, not including toys or carts of food. The stations also partnered with Gifts For Grandparents through Family Services of Central Alberta, collecting donations of comfort items, snacks and games that were delivered to isolated seniors in the community. A cheque was also presented to Family Services for $10,000 for their Feed A Family program.

Pacific Content is out with 13 Predictions for Podcasting in 2019. The podcast agency surmises that more smart-speaker specific audio will be developed; entertainment properties like game shows, soap operas and reality shows will arrive as podcasts in greater numbers; and that podcast marketing will continue to evolve, taking a cue from movies, TV and music. [4]

Nielsen has undertaken an ad-effectiveness study, commissioned by Midroll, that shows podcast advertising generates better brand recall than other forms of digital advertising. According to the data, podcasts generate up to 4.4 times better brand recall, and boosted purchase intent among listeners. Sixty-one percent said they were likely to buy, compared to 56 per cent of listeners who did not hear an ad.

Roo Phelps

Roo Phelps, former co-host of syndicated country countdown show The Casey Clarke Show with Roo Phelps, has penned relationship tell-all 11 Weeks that’s risen to best-seller status on Amazon. Phelps, a fourth-generation broadcaster, stepped away from radio in May to explore other opportunities. Watch Phelps’ interview with KelownaNow here.[5]

APTN is conducting a National Indigenous Music Impact Study (NIMIS), the first of its kind in Canada. The study will look at the challenges and successes the Indigenous music community faces, and its economic impact. APTN and its partners are looking to engage those involved in the Indigenous music community, including anyone (Indigenous or non-Indigenous) who creates, promotes and supports Indigenous music in Canada. The results of the study will be public and shared widely with organizations who support the community. Find more info on the NIMIS website.[6]

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