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In Osborne’s view it is the responsibility of the director leading the change to supply an infusion of positive energy. The transformational approach also depends on winning the trust of people – which is made possible by the unconscious assumption that they too will be changed or transformed in some way by following the leader.

Bass defined transformational leadership in terms of how the leader affects followers, who are intended to trust, admire and respect the transformational leader.

He identified three ways in which leaders transform followers:

* Increasing their awareness of task importance and value.
* Getting them to focus first on team or organizational goals, rather than their own interests.
* Activating their higher-order needs.

Bass has recently noted that authentic transformational leadership is grounded in moral foundations that are based on four components:

* Idealized influence
* Inspirational motivation
* Intellectual stimulation
* Individualized consideration

…and three moral aspects:

* The moral character of the leader.
* The ethical values embedded in the leader’s vision, articulation, and program (which followers either embrace or reject).
* The morality of the processes of social ethical choice and action that leaders and followers engage in and collectively pursue.

The four components of the transformational leadership style are:

(1) Charisma or idealized influence – the degree to which the leader behaves in admirable ways and displays convictions and takes stands that cause followers to identify with the leader who has a clear set of values and acts as a role model for the followers. Idealized Influence provides a role model for high ethical behavior, instills pride, gains respect and trust. Charisma is seen as necessary, but not sufficient, for example in the way that charismatic movie stars may not make good leaders. Two key charismatic effects that transformational leaders achieve is to evoke strong emotions and to cause identification of the followers with the leader. This may be through stirring appeals. It may also may occur through quieter methods such as coaching and mentoring.

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